Modular @ Milan Design Week
Modular is headed for Milan this week. During Milan Design Week, we are taking up residence in the lovely Accademia di Belle Arti di Brera. If you're looking to work on your tan in a responsible way, this will be the place to be! Sensitive to light as Modular is.
Milan is most famous for being Europ's fashion capitol, but this week it's all about (interior) design and lighting. So of course Modular will have its own place in the heart of the city's design district: Brera. We will be accommodated in a very special location that has history and style written all over it: the Accademia di Belle Arti di Brera (get directions). This accademy is the center of fine arts for centuries, established in 1776.
From April 4th through April 9th, you are most definitely welcom to join us and celebrate at our very own beach right in the center of Milan: Mare Modular. What we have planned exactly should really be a secret, but expect it to be very Modular worthy.
The Brera Design District is the most prominent design district of the city. It is an international point of reference and the centre of Milan’s commercial, creative and cultural development. It brings design professionals and businesses together and promotes a large variety of design. Of course, it does that while benefitting from the area’s artistic and historical resources.
The district houses over 200 exhibitors, of which Modular is proud to be one. The tradition of housing design companier goes way back and through the years number have always kept growing. Milan Design week coincides with other design projects, like the Fuorisalone and Euroluce. The latter is one of Europe's largest lighting fairs. If you're visiting the fair as well, be sure to visit Hall 15 booth F25, since Modular is a proud part of the Friends of Hue stand. Here you will be able to discover our new connected lighting technology and get all your questions answered!
White isn't just a colour!
Design company Oikos is also hosting a special project during Salone del Mobile, called 'White in the city'. This will be all about combining art, culture and design by choosing just one colour - white - as the central theme. White is the colour of purity and creativity, combining all colours of the spectrum.
White in the City brings together some of the greatest masters of international architecture, including Daniel Libeskind, Stefano Boeri and Patricia Uquiola. They all give their personal interpretation on the theme in five locations, including the Accademia di Belle Arti di Brera. You will also like to keep an eye on the trams driving through Milan, since one of them is actually part of this project. 'White Tram way to the future' will ride through the city all week.
Dutch design studio Bleijh by Basten Leijh is also Milan bound this week! He'll be located at Ventura Lambrate (Via Massimiano 25). On this beatiful location, the guy behind our award winning Médard will let you discover all about this timeless lighting solution, as well as our new connected technology! Or try and find one of his (Modular)branded bikes around town!