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May 27, 2016

Design District sneak peek

A nice location, high end design brands, the latest innovations, up and coming designers, a professional audience… Design District has it all! Because it’s hard to stand out at an event like this, Modular has something quite unusual in store.

 

Design District is the main interior design event in the Netherlands. For its 14th edition this year, about 150 high quality design brands will gather at Taets in Zaandam next week (June 1-3). You will be able to get inspired by over 7 000 m² filled with the latest innovations in interior design. Of course Modular will be there and we have something special in mind!

 

Not your everyday fair booth

Modular likes to leave the beaten path. That’s why you won’t find our booth in the exhibition hall, but outside the entrance of the Design District fair. On top of that, our lighting solutions will be featured in a special booth that was designed by graduate students at the secondary school of design De Rooi Pannen in Tilburg (Netherlands).
 

Why we did this? Because we appreciate the enthusiasm, like to encourage the innovativeness and want to be inspired by the collaboration with young talented people! It’s always very educational to work with students and exchange ideas. Their ‘fresh’ opinion about our brand, our communication theme and about lighting in general is extremely interesting to us.
 

Also, Design District likes to give young talented people and companies the opportunity to show the public what they’re capable of. This makes it the perfect place to allow students to design our booth.

 

What to expect

For Design District we’re bringing a wide array of lighting solutions with us. You will get the chance to discover some of our long-time icons, but most of all; you’ll be able to get to know our newest fixtures, like Semih and Kanon! Everything will be featured in a marvelous architectural booth.
 

All graduate design students at De Rooi Pannen presented a mock up for this booth. All of them indicated that they wanted to design a booth that suits the Modular creed ‘Stand out from the crowd’. According to the students, this means that Modular is an innovating and rejuvenating brand that tends to think out of the box.
 

Three students really stood out. They then enthusiastically combined their proposals into one design. Laura, Luna and Tim all brought something special to the table, creating a very interesting combination of elements.
 

Laura triggered us through the use of Vaeder’s characteristic honeycomb shape in a thought-through practical booth. Luna playfully emphasized the beauty of man and animal, which is the main idea of our new brand campaign. She tried showing things in a different light, simply by adding blacklight paint. Finally, Tim was able to show us the essence of light, merely by using a piece of white polystyrene in which he carved lines, thus creating an artistically interplay of shadows and contrast.

 

Design District 2016

All information about the upcoming edition and all extra activities can be found at designdistrict.nl.

You will find us at booth B01.

 

De Rooi Pannen

The design campus of De Rooi Pannen educates enthusiastic and creative youngsters to become versatile professionals in the world of advertising, presentations and communication. They are sometimes called the merry makers of our society and add some colour, design and light to the world.  

 

Finally we would also like to thank the people at SIXpack, who helped with the design, creation and realization of our booth! 

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